A two-part project creating logo animations for some iconic brands.
Coach
Coach is a specialty designer, retailer, and manufacturer of fine leather goods and accessories. Since it was founded in 1941, Coach has been a huge name in the fashion industry. When approaching this project I wanted to be respectful and pay homage to their heritage and longstanding brand identity, while still having a clean, modern take on a classic logo.
Glossier
Glossier is a skincare, makeup, fragrance, and body care company. They're known for their millennial pink and overall clean minimal aesthetic. Although in recent years they've been rebranding to have a more playful and youthful presence in the beauty market. When designing their logo animation I kept in mind their brand aesthetics which include soft pastels (mostly pink}, and the occasional pop of bright vivid colors like cherry red. The final product was a logo animation inspired by their iconic packaging such as their pink pouches and seasonal stickers. Oh and before I forget... YOU LOOK GOOD.
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